Aston Martin’s vice president, Marek Reichman, said: “While our designer specifications previously demonstrated an incredibly broad range of choice and expression from our existing palette of colours and materials, ‘Q by Aston Martin’ offers the tools to those who have an uninhibited desire to push the boundaries of what is achievable”.

He added, “Of course, the example shown today is just one sphere of inspiration that can be explored, but with DBX providing the ultimate canvas to bring a vision to life, I fully expect to see a wide and broad variety of creations over the coming months”.

Aston Martin’s first SUV. the DBX, generates 542bhp from a 4.0-litre turbocharged AMG-sourced V8, achieving 0-60mph in 4.3sec and a top speed of 181mph with peak torque of 516lb ft.

New efficiency refinements and a cylinder cut-off system allow part-load running, contributing to a combined WLTP fuel economy figure of 19.7mpg and a CO2 output of 269g/km.

Prices for the DBX begin from £158,000, while prices for the ‘Q by Aston Martin’ packages are available upon order, commanding a “premium” above the regular car.

The Q-specced DBX will be on show at the upcoming Geneva Motor Show from Wednesday 4 March.

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