“All this together means something like smart understatement, which has helped us to find customers. This is a value package which many of our customers appreciate, and we will continue like this.”
However, Maier did suggest that Skoda could look at launching new entry-level models – but only if it can find more production capacity. The firm is currently unable to meet demand for its range, particularly its successful SUV trio.
“What we face, especially in Europe, is that the demand for our cars is still higher than supply,” added Maier. “We are looking for new production facilities, but there’s no room for improvement in our current facilities, so we need new capacity to meet our demand. Once we have more capacity, we will also be able to tackle more of the entry segments, which we will be happy to do.”
Maier didn’t specify what sort of model that could entail. Skoda is leading the Volkswagen Group’s push in the India and other developing countries, where small A-segment models remain popular. In Europe, its smallest car is the recently launched electric Citigo-e iV.
The Volkswagen Group is also developing a new entry-level electric model on the MEB platform, which it aims to launch before 2023. Development of that model is being led by Seat, but it will also spawn Volkswagen and Skoda versions.
New 2020 Skoda Octavia leaks out on configurator
New Skoda Octavia vRS hits the road ahead of 2020 debut
New Seat Mii Electric priced from £19,300 in UK